Research On Marketing Strategy Of Real Room Escape In Changchun 9th Block

The real-life room escape game,as a rising star in the entertainment and cultural industry,officially landed in Harbin in October 2008,and began the journey of domestic live room escape.However,at this time,the game was not a hit in China.With the increasing demands of the public for escape room,the designers gradually increased the acoustic and optical and various mechanical props.In addition to making the back room scenes more realistic,it also adds technology elements.It can almost restore the real environment of the original design,allowing players to be immersed in the scene,and the character substitution feeling is very strong.Now it has developed into a closet with live interaction.At present,there are still some secret rooms in the play deduction category.While thinking about the mechanism that needs to be cracked,the player carefully "watch out" for the presence of real people.The secret room of the script deduction class allows players to play the role of fascination,"careful" and "mutual suspicion" throughout the game.The Ninth Street room escape,entered the market at the right time,and developed several themes for different age groups.However,with the expansion and development of close-room blowouts,the technology of real-life close-room escapes has increased,all kinds of novel marketing methods have been frequently produced,and market competition pressure has increased.The secret room has non-repeatable consumption.Players who lose a sense of freshness after experiencing a theme will not consume the same theme again.Updating the theme of a secret room is expensive.Each update is equivalent to refurbishment.All props and facilities need to be replaced according to the theme content.For a long time,in the face of such a dilemma,how to use localized marketing methods to divert and improve performance has become a top priority.This article is based on marketing theory and combined with the actual operation experience of the Ninth Street room escape.Firstly,it introduces the background of the development of live room escape based on the actual situation and data.The Ninth Street room escape the root cause of the problems currently faced,and strives to find a solution,propose a reasonable combination of marketing strategies and take appropriate safeguards,so that the Ninth Street room escape of Changchun can escape further.The article first analyzes the macro environment and internal and external environment in which the room escaped,and then continues to analyze the advantages and disadvantages of the development process of the Ninth Street room escape in Changchun according to the actual business situation,as well as the main opportunities and threats,and then form the real room escape in the Ninth Street room escape of Changchun.The main conclusions are as follows:(1)Master new technology,improve product design level,and achieve differentiated themed products in closed rooms.(2)Diversified pricing to cater to consumers.(3)Increase publicity and target marketing with O2 O.(4)Strengthen services and establish user communication feedback system.