A Research On The Use Of Mobile Audio Of The Urban Elderly

Today,with the rapid development of communication technology,the trend of networked,digitalized,and mobile technologies is driving the transformation of traditional broadcast media into a new type of auditory media.In this process,the target audience and media content are becoming younger,Individualized,and as a group of elderly people who are “loyal listeners” to traditional broadcast media,under the new media environment,their use of audio media and their own demands have not yet received sufficient attention.From the perspective of urban elderly,this paper uses the questionnaire survey method,in-depth interview method and statistical analysis method to analyze the urban elderly's cognition and usage behavior of mobile audio for the elderly in Qingdao.A summary analysis of the behavior provides reasonable advice.The introduction part of this article mainly introduces the research background and significance of this paper,the domestic and international research review,the methods used in the research,and the existing innovations and difficulties,and then uses this as the basis for the writing of the following paper.The main part of the paper is divided into four chapters.The first chapter is an introduction to the urban elderly and mobile audio as the main body of research and related theoretical references involved in the paper,including continuity theory,media compensation theory,and expected value theory.Wait.The second chapter is about the questionnaire design,distribution and recycling of basic information about the survey of the elderly in Qingdao.The third chapter analyzes the use of mobile audio by the urban elderly from three aspects: cognition,attitude,and use,and draws conclusions from three aspects.The fourth chapter is based on the research results of the third chapter.It points out that the urban elderly have poor acceptance of network communication channels during use,lack of adaptation scenarios,and technical and safety obstacles during use.Then,from the perspective of the platform,suggestions are made to optimize the mobile audio platform to meet the needs of users and create a good user experience.The mobile audio market is now developing towards more precise,intelligent and humanized direction.Through the research of this paper on the use of mobile audio for the elderly in the city,in the context of China's current aging,it canhelp the platform improve its products to make it more Is targeted and humanized,with a view to enriching the digital content industry and providing better quality products and services for the urban elderly.