Research On The Influencing Factors Of Business Users' Cloud Financial Use Intention In Large Data Environment

With the increasing development of Internet technology,computer-based large data and cloud computing in the Internet and e-commerce enterprises have been taken seriously,and began to put into use.According to IDC,a global data company,the global cloud computing services infrastructure market has risen from $16 billion to $42 billion from 2008 to 2012,according to IDC,an international data firm.Cloud finance has the characteristics of reducing the enterprise cost,improving the working efficiency of the financial staff,realizing the financial sharing service and optimizing the resource allocation.However,at this stage of the cloud financial services mainly for the use of rent,cloud finance research is still in its infancy,and has not been popularized and pushed.This thesis studies the main factors influencing the development of cloud finance in large data environment,discusses the measures to promote cloud financial application,and promotes the development of cloud finance in our country.Based on the variables such as perceived cost,usefulness,ease of use,herding effect,application service quality and so on,this thesis constructs the model of influencing factors of enterprise financial use intention in large data environment by using technology acceptance model theory,and uses cloud finance for enterprise users Will study the impact of different variables on the use of cloud finance.The data were analyzed by questionnaire,and the data were analyzed by SPSS20.0 software and AMOS19.0.The results showed that the service quality,cost factor and herding effect of cloud financial service had some influence on the users' use.Based on the above research give advice about the use of cloud financial services.The results of this study can provide the best basis for enterprises to provide the best choice for cloud services,so as to promote the better application of cloud finance in the enterprise and promote the development of cloud finance.It helps the cloud financial service developers to seize the main problems in order to develop More suitable for enterprises to use the cloud financial services.