Research On Relationship Between Lvshun Museum Experience Value And Customer Satisfaction

In recent years,with the development of cultural experience tourism,museums that combine knowledge sharing with leisure sightseeing are gradually coming into customers'vision.Athough museums can make up for people's growing spiritual and cultural needs through their unique cultural transmission functions,establishing the public welfare and education of the self-confidence of mass culture.But there are also many problems and challenges in the continuous development.For example,the customer satisfaction of museums is not high,and the management and operation cannot keep pace with the times.The reasons for these problems are complicated,which need further research and discussion.Therefore,this paper focuses on the value of museum experience and studies the influence of experience factors on customer satisfaction.In order to provide theoretical reference for increasing customer satisfaction and improving museum service quality.This paper reviews the research literature on museum,experience value and customer satisfaction,etc.Taking Lvshun Museum in Dalian as the object,from the perspective of experiential value,this paper constructs a museum experience value evaluation model,which is composed of 5 factors,including differential experience,participatory experience,whole-process experience,spiritual experience and intellectual experience,and covers 22 specific measurement indicators.Through on-site and online questionnaire survey to obtain research data,and with the support of SPSS25.0,the relationship between the experience value and customer satisfaction of the Lvshun Museum was explored by descriptive statistical analysis,mathematical analysis and multiple linear regression analysis.Through the research,it is found that the overall customer satisfaction of Lvshun Museum is close to satisfaction.In terms of the recognition degree of experience value factors,spiritual experience and differential experience are the highest,while intellectual experience is the lowest,it shows that there is still much room for improvement in museum experience value.According to the research on the relationship between museum experience value and customer satisfaction,intellectual experience has the highest influence on customer satisfaction,and differential experience has the weakest influence,while participatory experience,whole-process experience and spiritual experience have the middle and equal influence.This paper summarizes and analyzes the research results,and puts forward specific management countermeasures on the aspects of attaching great importance to customer intelligence experience,paying attention to customer difference experience and subtle service,improving the management level of whole-process experience and strengthening the positive interaction between museum and society.