Design And Implementation Of Intelligent TV Advertising System

Nowadays,internet technology has become stronger and stronger.With the rapid development of media and information technology,with the rapid growth of social information demand,advertising on the network has become into an indispensable means for enterprises to propagandize themselves.Among the advertising media,there are two main categories: digital media and traditional media.However,smart TV advertising media owns both advantages.This article studies the design and implementation of a smart TV advertising system,introduces the background and significance of the topic selection,analyzes the current situation at home and abroad,clarifies the research goals and research objectives,and mainly solves the multi-role collaboration including advertising staff and reviewers Requirements for material review,advertising,and data management.Realized the stable and efficient application of the advertising system in the needs of enterprises to advertise and release information.This article also describes in the future work prospects the method to achieve precise targeted delivery in the future.Moreover,compared with traditional TV audiences,smart TV audiences are more valuable.This system is mainly used for advertising management of smart TV media.It is developed using the frameworks of Spring,Spring MVC and Mybatis.It is deployed on a Linux server using a Tomcat container.The My SQL database is used to store system module data.The Redis service caches data to improve response speed and achieve Intelligent advertising management system based on B / S architecture of MVC model.Help them realize the hosting services of advertising business such as advertising slot management,delivery plan management,material management,precise targeting,etc.,and provide multi-dimensional fine data analysis and reporting services.In order to solve various problems in the implementation requirements,this paper discusses the overall analysis of the system through the overall system function block diagram and the overall system use case diagram,and finally clears the inclusion of user management through technical feasibility analysis,operational feasibility analysis,and economic feasibility analysis.,Creative management,advertising order delivery plan management,and advertising data management as the core system requirements.In the design and implementation of the advertising system,the overall system design and business architecture design are given first,and then the core function modules of the system are written,and the system's conceptual model and key class descriptions are described.Finally,in the appropriate system running hardware and software configuration,the test of each functional module is completed,and the system performance test is also performed and the test results are analyzed.Based on the test results of this advertising system and its practical application in enterprises,this system has been able to process different formats of creative materials,complete the process of uploading,converting,and submitting creative materials according to different user roles corresponding to different permissions and security configurations.You can view,download,and review the submitted materials in the creative management function.In advertising plan management,you can add,modify,delete,and filter search operations to the advertising plan based on a variety of ad slots and various advertising delivery methods.In the management of advertising data,the system queries the number of exposures by ad slot,creative type(image,video),order number,plan number,and time range.The results are displayed in the form of line charts and tables,and table export is supported.At present,the entire system has been officially launched,with good results,with features such as easy-to-use,high concurrency,and strong scalability.It is suitable for various types of advertising and promotion of smart devices in the OTT industry.