Thoughts On Brand Developing Strategies Of Provincial Level Satellite TVS

There are sudden changes and powerful rivalries in Chinese television market.According to incomplete statistics, there are more than 700 various TV channels in China at present, in which there are 46 satellite channels In our homeland sky, there are many overseas medias spy upon china which is a huge market, besides 31 overseas TV medias are eagerly expecting to break through Guangdong and enter China Among them, provincial level satellite TVS are competing fiercely against central elosed station, city stations and overseas TV medias.Among the fierce contests, there are some outstanding provincial level satellite TVs which deserve to be Concerned.For instance, Hunan TV takes entertainment and information to show its disdain for other powerful ones, Anhui satellite TV specializes in public interest and human care, they have jointly developed characteristic Comprehensive channels, Tourism satellite TV, whose contents are mostly tourism, has set up the first professional satellite TV. Guizhou satellite TV has forged western gold satellite channel, oriental satellite TV has seized its powerful states in changjiang delta and has pioneered the regional developing direction .During antagonism ,28 provincial level satellite TVS has formed strategic unions and has presented united advertisement communication strategy, so as to break through the present situation that central closed TV is the biggest.Strategy must be taken in front of everything .How do the provincial level satellite TVs survive and develop? How to locate their developing strategies hence? Exploring and searching the brand developing state difficult gies of provincial level satellite TVS) has recently become one of the hot spots and points in mass communication field, and it is also a severe problem of the television station itself,which is not allowed to be ignored .This thesis analyses the managerial condition of provincial level satellite TVS in details from survival circumstance and market possession, and discusses the strategic theory and thought which support the development of provincial level satellite TVS .It also makes rational examination and intro-section about the brand developing strategies of the aforementioned representative provincial level satellite TVS, and combines the reality to analyses the strategic developing goals of provincial level satelliteTVS .Finally ,this paper predicts boldly that the Chinese television will be divided into four remarkable structures-countrywide comprehensive satellite channels ,regional satellite TVS, city television stations and TV programmers productive supply organizations.