A Research Of Emotional Design Of Book Sharing Wechat Mini Program Based On The Theory Of Hierathy Of Needs

Thanks for bike sharing,the sharing economy is much more familiar with the majority.With a lot of charming characteristics such as,convenient use,environmental protection,economic benefit and high level of freedom,the sharing economy brings very great experience to its users,and attracts more and more people to use it,which makes ‘sharing' much more lifelike.The convenient mobile payment plays a big role in the development of sharing trends in science and technology and lowing the limit of time and space.It is an inexorable trend that sharing will lean to real life circumstances.And under such a background,book sharing was born.Presently,domestic book sharing combined with mini programs has a certain development,and a few more comprehensive book sharing mini programs with a certain size have shown up.However,if we take a view of the overall development,demestic book sharing plateforms have some problems of the low of popularity,terrible operation,a mini number of users and an unopened market.And the introduction of emotional design can partly improve the desigh and user's experience of book sharing plateforms,which can prompt the development of plateforms more healthily.Based on the characteristics of book and the definition of sharing,this essay analyzes the feasibility,point out that the target of book sharing is not to lead users to do fragmentation reading,but to provide easier accesses to books.This essay also points out that book sharing plateforms nowadays are lacking of humanization,interestingness and incentive system.This essay makes a summary that book sharing plateforms should use emotional design to design the point cut of book sharing mini program,with Internet investigation,analyzing the report of national reading survey,finding people's reading habits and demands,talking about people's demands of book sharing mini programs with interviewees,it makes further study,based on Maslow's Hierarchy of Needs,on deep and particular analyzation,and digging user's appeals on different levels.Finally,by successfully using the theory of emotional design and dividing the key functions,the essay has proposed the design strategies particularly,they are instinct design strategies,behavior design strategies and reflection design strategies,by following the principles of humanization,gamification and incentive,this essay has proposed borrowing and returining related design strategies,by following the principles of depth,texture and light sociability,this essay has proposed design strategies on social functions,by following the principles of sence of ceremony and interstingness,this essay has proposed the design strategies of book donating functions.At the end of the essay,the emotional design theory applying to book sharing mini program was founded,the direction of the development of book sharing mini program was indicated.