Social Events And Reasonable Regulation Problems Caused By Domestic Search Engines In Information Dissemination

Information is an important basis for people to learn about the external world and assist and guide individuals to make judgments,decisions and actions.Personal growth and development is the process of continuously acquiring,absorbing and mastering different information.The dissemination and exchange of information ensures that external information is continuously circulated and transmitted.Information dissemination is happening and being carried out all the time,from individuals to families to society and countries.People's behaviors and choices are greatly affected.The impact of external information.In the Internet age,most of the information people get from the Internet.Due to the scattered and complex number of network information,the burden of people's access to information is increasing.The emergence of search engines solves the problem of obtaining information.By organizing,classifying and filtering information,search engines can find the most valuable information for users from massive information like garbage.Therefore,the search engine has become an important information communication medium in modern society.Its social role has been replaced by ordinary tools.Search engines can influence the individual's perception and understanding of society by sorting and displaying information.This in turn has an impact on the knowledge building and preferences of the entire society.Search engine service providers are mostly commercial companies.Under the influence of commercial interests,through the manipulation and intervention of search engine algorithms,the ranking and display weight of search results are biased to a certain extent to companies with commercial cooperation.The deliberate highlighting or obscuration of search results affects the user's access to information and causes the interests of citizens to be violated.The social impact of the special status of search engines on information dissemination makes it necessary for the law to regulate search engine services in the public interest.Otherwise,the value of information,personal autonomy and many other values ??will be challenged.