The Influence Of Interaction Between Situation Construal With Eye Images On Cooperative Choices

Manipulating the name of the same Prisoner's Dilemma(PD),one is called Wall Street Game,and another one is called Community Game,will the behavior of the participants differ in two games? The answer is YES according to recent research results.Players of Wall Street Game act in line with the market competition norm,and choose defection more during the game;Players of Community Game in the contrary acted in accordance with social cooperation norm,and choose cooperation more during the game.At the same time,decades' research reports show that image of human eyes or eye-like shape can induce cooperation when the image is used as an implicit cue.A gazing eye image can make people concern about social reputation,so that they will choose a proper social norm to guide their behavior from the norms they already had in mind.Thus,both the situational cue and reputation concern have significant influence on cooperation.So,what will happen to the cooperation behavior if the situational cue interact with reputation concern? The meaning of answering this question is we can understand what information environment can evoke people to be more altruistic and make more cooperative choices.The present study is consist of three lab experiments.First,repeat the experiment of Liberman & Ross(2004)to see if their result is robust.The data turns out that the influence of situational cue on prosocial behavior is significant.Second,put implicit cue of human eyes in experiment 1,the difference is still significant,and the cooperation intendance of two situations both have an increase in different levels.Finally replace the image of human eyes with same-sized light gray square.Strangely,the influence of situational labels disappeared and all the players became more prosocial,especially players of Wall Street Game in experiment 3.This unique finding has never been seen in previous studies,and maybe the reason is related to the warning sentence used in the experiment.Thus we can know the complexity of the relation of environmental information cues and prosocial behavior.This result provide a new direction for next studies.