Research On The Application Of Virtual Reality In Cultural Tourism

With the continuous improvement of Chinese per capita disposable income,the consumption of cultural tourism has become an important part of people`s spiritual needs.The traditional pattern of tourism consumption,however,has been increasingly showing defects.Dirty,bad guide,and the traffic jam has the serious influence people's tourism consumption mood.It is the same in the theme park industry.As the Shanghai Disneyland opening to the world,the consumption experience has already been felt less than expected.Some people even has drawn the conclusion that they won`t come again.Virtual Reality(VR)technology owns special characters like immersion,interactivity and imagination and gets the favor from most people.We have reason to believe that theme park in the cultural tourism can take full advantage of VR and find another way in the intensely competitive market.Firstly,through the summary of foreign and internal research on VR and tourism,I will find the difference between the Pure VR Park and Hybrid VR Park.Then,a common problem has emerged from the water: lack of technology and content.Some reasons leads to that way like the laggard theory,the low social cognition degree of VR and most technology company take a wait-and-see attitude toward VR.I will come up with four dimensions of recommendations: the policy,content,talents and marketing tools.The clear policy guidance,the person with professional skill,the substantial content and the marketing tools of on-line and off-line are the best way for theme park to change.Finally,the common experience from VR Park is also appropriate for the others.