Application Of Multi-layer Association Rules Mining Technology In Precision Marketing Of Agricultural Products

with the rapid development of the data mining at present,the industry's marketing model has become more complicated,the environment,the marketing method of our country's agricultural products marketing field have also been developed,which has the traditional marketing model is more accurate.An important research direction of the application of data mining technology which is currently in the field of agriculture.Based on the analysis of relevant literature,this paper understands and grasps the main types in the field of precision marketing of agricultural products at present,and then generalizes and expounds them.The present situation and future development prospect of precision marketing of agricultural products in Jilin province are introduced and described.This paper makes a deep research on the technology of multilevel association mining,deeply analyzes the characteristics of the concept hierarchy tree itself,and constructs a system of data collection,data analysis and data mining.Multi-level association rules mining of key nodes,such as precision marketing decision and effect evaluation feedback,introduces granularity calculation on the basis of multi-level association mining technology to make up for the shortcomings of the algorithm.The improved algorithm is applied to Jilin Province.Characteristics of agricultural products consumers,access to information,marketing decisions and control of marketing costs.Through the application of multi-level association rule mining technology to the actual precision marketing of agricultural products,this paper analyzes the agricultural products and marketing of agricultural products,and provides guidance for the management and decision-making of agricultural products enterprises,and under the environment of big data,Combined with the target market strategy and therequirements of key elements in the implementation of the strategy,this paper explores the precision marketing strategy of agricultural products suitable for Jilin Province.