Application Of Social Media In Guanghua Agricultural Extension Information Service In Qianjiang City,Hubei Province

The issue of "agriculture,rural areas and farmers" is a major strategic issue that affects the overall situation of reform,opening up,and economic and social development.And agriculture is going through a digital revolution.Compared with "traditional" media,in the era of such data,the use of social media is increasing,but also provides an opportunity for another opportunity.Among them,advances in cloud computing and smartphones have increased the ability to use different forms to gain social interaction.Through various surveys of agricultural social media in Guanghua District,Qianjiang City,Hubei Province,we analyzed the participation of local agriculture in social media and how they use social media to generate income from agricultural products.Although the region's characteristic agriculture is rich in abundance and is in the middle and lower reaches of the Yangtze River with a temperate climate,it does not appear to be level with the mainstream media,or even below the horizontal line.Therefore,in view of the above characteristics,it is necessary to study the problems of social media applied to agricultural information dissemination in the region.The paper will discuss the following aspects: Firstly,this paper systematically studies the influencing factors of local agricultural social media communication effects from the various elements and links of communication,and learns about social media in the local overall market by means of literature review.A pivotal position in agriculture.Afterwards,it reviewed the big data applications in the agricultural products industry and analyzed several local agricultural social media,such as “jhytnlc” WeChat public number,“Shrimp Valley” APP,and “Qianjiang Shrimp House”.Based on these social media,analyze the spread of social media in the local agriculture as a whole and analyze its characteristics and users.Among them,using SPSS to model the “jhtnlc” active fan data,it emphasizes the use of social platforms such as WeChat public number as potential employment opportunities for future participation in agriculture.And through questionnaires,etc.,the respondents' answers are used to determine the problems that exist during the use of the social media platform.Finally,a multi-pronged approach,based on local conditions,from which to summarize its improvement methods and make a statement.The results of the analysis show that the current exploration of social media is still a stage of continuous exploration.Among them,issues such as the spread of agricultural information on social media have yet to be resolved.At this time,the media,the government and even individuals need to be together in their own fields.Efforts will be made to make "social media",a product that conforms to the times,actively work in the agricultural field and continue to advance the local modernization process.