Research On The Influence Of Media Fashion Opinion Leaders On The Spread Luxury Brands

With the deep integration of the Internet and information technology,users can easily obtain convenient and timely interactive information using all intelligent terminals,create conditions for providing personalized aggregation services based on user preferences,and finally pass big data such as “cloud computing”.Time analysis analyzes user behaviors and habits to develop accurate marketing.With the rise of the mobile Internet and self-media,opinion leaders have unique advantages in targeting accurate and low-cost social media marketing for target consumers,and the driving force for the luxury goods industry is becoming more and more obvious.Opinion leaders have become An important part of the marketing strategy of big fashion brands,more and more luxury brands have begun to further develop a tailor-made way for the Chinese market to use opinion marketing as an important means.On the basis of reading relevant literatures at home and abroad,this paper integrates the relevant theoretical methods of marketing and communication,and regards opinion leaders as an important node of brand communication,through in-depth analysis and description of the opinions and forms of opinions and leaders in the new media era.And with relevant case studies as evidence,further explore the influence mechanism of opinion leaders on the spread of luxury brands,explore the communication strategies of luxury brands and new media,and provide reference for shaping and managing the practice of luxury brands.