Research On Motivations And Economic Consequences Of Asset Securitization In The State-owned Media Enterprises

The practice of asset securitization in China is marked by the issuance of "Kaiyuan" and "Jianyuan" products in 2005.Due to the impact of the financial crisis in the United States,asset securitization business entered a suspension period in 2008.Asset securitization restarted in 2012.Advantageous regulatory policies and the financing demand of companies promoted the rapid development of the business.In recent years,with the continuous improvement of China's economy,people have more demand for spiritual products.Emerging internet media companies have had an impact on the state-owned media companies.State-owned media enterprises are facing the financial needs of transformation and upgrading.A new round of stateowned enterprise reform puts forward the goal of enhancing the competitiveness of enterprises and introducing multi-capital.Asset securitization is a feasible way to achieve its dual objectives for state-owned media enterprises with conservative financing methods.This paper has six chapters.The first chapter is the introduction,which mainly elaborates the text framework and research significance of this paper.The second chapter provides the research direction by sorting out the relevant theories.The third chapter introduces the current situation of asset securitization in China.The fourth chapter introduces the case of asset securitization of Wanxin Media.The fifth chapter Analysis its Motivation and the economic consequences.The sixth chapter is the conclusions and suggestions.