Picture Social's Participation Movitation And Bahavior

In the rapid development of the Internet industry,people have generally accepted the image of the image of the model.This study focuses on the phenomenon of social pictures,and tries to explore the motivation,attitude and behavior of the users,as well as the relationship between the three.From the perspective of psychology and communication,this study combs the previous research and literature review,and gives a communication explanation for picture social interaction.On this basis,a research model of relationship between motivation and behavior of picture social users is put forward.The model takes motivation as independent variable,attitude as intervening variable and behavior as dependent variable.It not only investigates the direct influence of motivation on behavior,but also investigates the indirect influence of motivation on behavior.This article mainly adopts the empirical research method which takes the questionnaire as the main means and the interview method as the auxiliary means.Through the statistical analysis of the sample data,the reasonableness of the hypothesis model is verified,the relevant conclusions are obtained,and the appropriate modification is made to the model.Finally,the following conclusions are drawn.The main motives of the social users are to record motives,motivations of interaction and interaction,amusement motivation,and business profit motivation.Among them,the first three motives have the greatest impact on the user's participation behavior,and the different users have obvious differences in motivation.Motivation not only has a direct impact on the participation,but also indirectly affects participation behavior through the attitude of participation.Motivation indirectly influences participation time through attitude.Motivation indirectly influences participation frequency through attitude.Motivation affects participation level by attitude.