User Group Identity Research Of Hoop App

The continuous development of network technology brings about an increasingly large space for people to move.People not only carry out activities in real life,but also put more energy into the virtual space created by the network.People in this virtual space communicate,entertain and a series of behaviors,gradually occupying a part of life.As a virtual online forum,Hoop App has been attracting the attention of sports enthusiasts since its birth,and has accumulated many users in the process of its own development.In this paper,the main research perspective is placed on the user's sense of community identity in the Hoop App.Using in-depth interviews and participatory observations,online interviews were conducted with a number of users,and combined with their own years of use of the Hoop App.Thinking to conduct research:First of all,it sorts out the development process and status quo of the tiger puff.It creates an external environment for the group identity.Under this environment,the user can feel a strong sense of belonging and being valued,thus strengthening the user's self-esteem and building a group boundary..Secondly,the user's own motivation is studied.The user joins the group through the joint influence of external factors and internal factors.After the user joins the group,the participating group interaction is generated by strengthening the group boundary and satisfying the user's self-esteem.Group identity.Thirdly,after generating a sense of community identity,this sense of identity will result in group norms and group cohesion,which in turn will continue to act on the group,and the two will continue to strengthen each other.Finally,thinking about the real world,when users are immersed in the online community,because of conflicts with real-life characters,there will be various negative effects.Under this influence,the government and network practitioners,as well as the users themselves,need Think about ways to eliminate this negative impact and let cyberspace play a positiverole in real life.