Games And Public Welfar-Research On The Construction Of Interaction Mechanism Of "Ant Estate"

"Public welfare" is an important part of social life.Its development and progress not only affect the harmony between individuals and groups,but also affect the steady progress of the whole society.Among them,the arrival of the new media era,micro-philanthropy has gradually become a popular public welfare model,actively promoting the development of public welfare narrative.At the same time,the concept of public welfare is deeply rooted in the hearts of the people,attracting more and more audiences to join the public welfare team to contribute their own strength.The question of how the popular micro-philanthropy works and how it succeeds attracts a large number of scholars to explore,and the new type of entertainment public welfare is connected with more audiences by means of games,expanding the field of academic research.Among them,the interpersonal interaction has found a new direction for the research of micro-public welfare.This article takes Alipay's "Ant Manor" web game as an example to study the interaction mechanism between games and public welfare,explore the transformation of public welfare models,the presentation of entertainment,the operation mechanism of interpersonal interaction in virtual communities,etc.,from context interaction,interpersonal interaction and agenda.Three levels of interaction are used to explain the development of the"Ant Manor" micro-public welfare activities.Based on the theories of semiotics,ethics,agenda setting,interpersonal interaction and communication,this study takes observation method and case study method as the main research methods,and discusses the topic in five parts.The first chapter presents the new form of public welfare,expounds the realization of micro-public interest based on social platform,in order to lead to the topic and in-depth exploration.The second chapter mainly discusses the virtual environment relying on the achievements of "Ant Manor",and uses the gamification mode to develop the scene public welfare.Scenario analysis;the third chapter cuts in from the perspective of gamification development of public welfare,analyzes the interpersonal interaction investigation in gamification socialization;the fourth chapter discusses the realization of micro-public welfare,that is,how the "ant manor" uses the interactive mode of the agenda Entertainment production;finally reflect on the problems of"ant manor" in the realization level of micro-philanthropy,interpersonal interaction level,and put forward corresponding strategies and suggestions.The study found that "Ant Manor" as a gamified micro-public interest that is actively and in line with the new media era,can attract users and contribute to the development of public welfare,and achieve good results.It is an innovation of the public welfare model in the context of the new era,and the interactive mechanism contained therein is worth exploring.