The Deficiency And Perfection Of Tourism Brand In Ganzhou

Tourism is a modern sunrise industry,which greatly promotes the development of social economy.At present,Chinese tourism industry has entered a period of rapid development,the momentum of urban tourism development is rapid,the cities have hit tourism brands to attract tourists.In this process,large cities with strong economic strength quickly seize the source market by virtue of their own advantages,but small and medium-sized cities are lost in the construction of tourism brands and difficult to develop.How to make good use of their own resources and characteristics,make up for the lack of brand,the implementation of effective brand communication,the development of tourism in small and medium-sized cities is worth pondering.Ganzhou is a small and medium-sized city,it also faces many problems in the construction of tourism brand.Accordingly,I take Ganzhou as the object of case study,using the ROST content analysis software analyze the current situation of tourism brands in Ganzhou,then making questionnaire investigate the communication effect of tourism brands in Ganzhou.The survey data were collected,I used SPSS software to descriptive analysis,variance analysis and correlation analysis,found some questions about location and dissemination of Ganzhou.Combining with the city brand building successful experience,the article puts forward the perfect and optimizate strategy of tourism brand,I hope I can provide some new thinking for Ganzhou's tourism development.