Research On Brand Communication In Tourism Scenic Spots Under The Background Of "Internet+"

The tourism industry is the third industry chain of the national industry.In recent years,with the improvement of national living conditions,more and more people choose to travel.At present,China,as the world's largest group of travel tourists,has seen a rise in the number of domestic and overseas tourists.The tourism industry belongs to the tertiary industry model,that is,it has a strong sense of service.Brand information is accepted by the public and maximizes the value of the brand,which can bring a wealth of customers to the scenic area and promote the development of the scenic area.In the process of brand creation and maintenance,the company pays special attention to the brand communication of products.How to choose the communication channels and expressions reasonably to obtain the maximum return on investment is very important for the company.Driven by the rapid development of new media technologies,the "Internet+"model has been widely used in various fields.As the Internet has penetrated into people's lives,the development of the times has increasingly relied on the Internet.At the same time,people's travel methods and channels for receiving travel information have become diverse.To adapt to the psychology of tourists in the new era,the new model of "Internet+tourism" attracts many tourist attractions.This article selects Disney Park,a relatively mature model of brand communication behavior,as the main research object to study brand communication in Chinese tourist destinations,and explains various factors that affect the choice of communication methods in the process of brand communication.Kinds of ways.The object of communication is the audience.From the perspective of the audience,this article explores which channels of communication can better promote the brand and maximize the benefits.And put forward feasible suggestions for brand communication in the tourism industry.