Research On Printing Cost Management Of Newspaper Publishing Enterprises Under The Background Of Internet

With the deepening of the reform of publishing system in China,various newspaper publishing units have entered the track of comprehensive enterprise transformation.Newspaper publishing enterprises are not only a dissemination unit of science and culture,but also an economic entity.We most not only insist on putting cultural value first,but also integrate cultural value with economic value,social benefit and economic benefit.Newspaper cost management is an important part of the management of newspaper publishing enterprises,and the key to maximize the profits of newspaper publishing enterprises.Generally speaking,newspaper cost includes planning cost,printing cost,marketing cost and management cost.Printing cost accounts for a large proportion of the total cost,so it is particularly important to manage it well.With the development of the Internet,the print cost of newspapers has also been affected and disadvantaged by the Internet.We can use the convenience and energy-saving of the Internet to reduce the printing cost of enterprises,and also to rationally avoid the increased cost caused by the development of the Internet.Taking Z enterprise as an example,this paper first introduces the research background,research significance,research status at home and abroad,and explains the research content,main research methods and innovation points of this paper.Secondly,it introduces the related concepts,and lays the theoretical foundation of this paper by combing and analyzing the related literature of cost management.This paper expounds the influence of Internet on the printing cost management of newspaper publishing enterprises,and then introduces Z enterprises through case analysis.It also analyses the problems existing in the printing cost management of Z enterprises from three aspects: imperfect financial printing management system,great influence of printing cost by market and difficult control of printing cost inventory.The causes of the problems are analyzed from the perspectives of market,demand,Internet impact,green printing and enterprise's own reasons.On this basis,in view of the corresponding problems,this paper puts forward some safeguard measures for printing cost management of Z enterprise,including establishing and improving financial management system,innovating market awareness and cost management concept,integrating traditional newspaper publishing with electronic newspaper publishing,establishing jointprinting cost management of enterprises and introducing new publishing technology.Finally,the relevant conclusions in this paper are summarized and summarized.The study found that Z enterprise should build a system to carry out cost management,which is the basis for this work,and Z enterprise cost accounting work needs to be further improved to ensure that the cost and revenue to be balanced,and put forward the corresponding measures to provide a reference for the same industry in cost management.