Research On The Risk And Governance Of Intelligent News Algorithm Recommendation Mechanism

In the era of information explosion,the intelligent news algorithm recommendation mechanism can quickly and accurately push news information to the audience.Its efficient information push method can not be compared with traditional media.However,there are many risks and pitfalls in the news push process of the algorithm platform for commercial interests.First,the core of the operation of the news algorithm is to push information to the audience according to the specific model machinery,and the engineers who develop the algorithm do not have professional journalistic professional norms and news ethics,and rely entirely on the news recommended by the algorithm.It embodies loyalty to business ethics and economic benefits.Driven by commercial interests,the algorithm technology platform tries to exaggerate the commodity attributes of news content,ignoring the public attributes of news,which encircles the audience with low-quality information and seriously infringes the public rights of the audience.Second,the major news algorithm platforms,with their powerful capital and technological advantages,have violated the privacy of the public under the pretext of data sharing.With the intervention of technology and capital,the voice of the algorithm platform has become more and more large.To some extent,this poses a challenge to the State's power to communicate.Finally,the intelligent news algorithm recommendation mechanism itself also has certain ethical risks.The individualized customization of the algorithm reflects the maximization of traffic and attention.The push standard completely depends on the interest of the audience,which leads to the audience being completely surrounded by filtering information.Among them,The algorithm becomes the "circular prison" and "information cocoon room" that imprison and bind the audience,and finally makes the audience become the slave of technology.Based on the risks of intelligent news recommendation mechanism,this paper puts forward the corresponding evasive strategies.The reason for the risks of intelligent news algorithm recommendation mechanism is that it regards technology as absolute authority and blindly believes in scientific and technological power.At the same time,the loyalty of each major algorithm platform to business ethics has caused various problems and traps in the algorithm mechanism.Aiming at the risk of thealgorithm mechanism,this paper puts forward the corresponding evasive strategy from the macro and micro angles.On the macro level,in the era of intelligence,science and technology and humanities should be symbiosis.As the embodiment of human progress,algorithm technology is not neutral.In the era of intelligence,humanistic values are needed,and news practice is inseparable from human participation.At a time when news algorithms are popular,media people should be the leaders,demonstrations,practitioners and moderators of news professionalism beliefs.At the micro level,this paper discusses the strategy of privacy avoidance in the background of algorithm,and puts forward corresponding governance strategy from the angle of combining algorithm mechanism and social mechanism.Finally,some methods of circumventing the limitations of the algorithm are discussed.The research on the risks and governance strategies of the algorithm recommendation mechanism can help us understand the interaction between the news practice and society and the discourse construction of the algorithm technology platform.