Advertising Application Research In Short Video APP

With the development of network technology and the popularity of mobile terminals,the short video APP platform has become a "competitive place" for major advertisers due to its huge user scale and great appeal to brands with advertising needs.Due to the complicated form and large number of advertisements in the short video APP,problems such as false advertisements and homogenization of content have appeared,resulting in an increase in the difficulty of advertisement management and a decrease in user experience of the short video APP platform.In order to form a green and healthy advertising environment in a short video APP,it is necessary to effectively regulate advertising applications of brand advertisers,network reds,and ordinary users.Therefore,it is necessary to systematically study the application of advertisements in short video APPs.This paper takes the advertisement in short video APP as the research object,and uses SWOT analysis,case analysis and other research methods to analyze the application forms and application advantages,disadvantages,opportunities and challenges of short video APP,and to push the way.Problems in advertising content,system supervision,etc.,and put forward application strategies.In the short video APP platform,the user labeling system,segmentation platform and user attributes should be improved;in terms of advertising production and content,it is necessary to pay attention to the role of MCN and KOL,develop vertical node-based advertising,and establish a high-quality green awareness;It is necessary to improve the supervision system of internal supervision and external supervision.The advertising application in the short video app has formed a certain scale,but at present,there is less research on the advertising application in the short video APP in the academic world.The advertisements in the short video app have the advantages of high accuracy of delivery,storytelling,content knowledge,and special effects technology.The author believes that the application of 5G network technology will further accelerate the feedback speed of short video users to advertisements.The content of the content of the advertisement "story,knowledge" will further develop,the boundaries between advertising and content will become more and more blurred,and vertical screen advertising will become the mainstream form of advertising in short video APP.The application research of advertising in short video APP has yet to be paid attention to and further research,in the hope that this paper has certain reference significance for the research of advertising in short video APP in China.