The Research Of Hot Style Phenomenon On Social Media

The phenomenon of hot style in social applications is a phenomenon of popular goods in the whole country in recent years.It is both a result of marketing and a phenomenon of popular culture.Advances in media technology have given the public power and changed the public's weak position in the process of information dissemination.In the era of social media,the audience role is transformed into a user role,and the user participates in the whole process of topic selection,delivery and forwarding,and feedback feedback.The change in the form of communication has created a new media environment,and a new way of marketing communication has emerged.In social media,the public has the initiative to choose effective information,the ability to block marketing information,the influence of traditional advertising on the public is getting weaker.In this case,the interest of the public can only be attracted by combining the goods with information of interest to the user.Explosive products always rely on a behavior,a topic or even an expression pack to redeem the network overnight.This has the role of netizens' herd mentality and self-expression,but what really touches the masses is borrowing.The social common sentiment that was raised by the hot style of goods.Studying the phenomenon of hot styles can have a deeper understanding of marketing communication and current popular culture.However,from the current literature,the research on explosives still stays at the strategic level of how the hot styles are concocted,mostly from the case.The reason for summing up the success of the hot style is far from rising to the level of academic research.This paper attempts to explain the hot style phenomenon and analyze the hot style phenomenon from a more comprehensive and systematic perspective.Studying the phenomenon of hot styles can have a deeper understanding of marketing communication and current popular culture.However,from the current literature,the research on explosives still stays at the strategic level of how the hot styles are concocted,mostly from the case.The reason for summing up the success of the explosion is far from rising to the level of academic research.This paper attempts to explain the explosion phenomenon and analyze the explosion phenomenon from a more comprehensive and systematic perspective.This paper mainly uses literature research methods and case analysis methods to examine the phenomenon of hot styles from the perspectives of communication,marketing and culture.The study found that the essential reason for the explosion of goods is that the spread of the goods and the symbolic meaning meet the social and spiritual needs of the public.In the age of social media,consumers not only want products to bring use of functions,but also hope that products can become a common tool for displaying self-labeling tools and communicating with others.