Research On Texture Design In 3D Motion Graphics

With the rapid development of the modern economy,the audience is increasingly inclined to pay for a better experience,which means human has ushered in the era of experience economy.As the most basic and intuitive form of experience,the texture is the second thought and feeling of the material surface based on the existing tactile sensation reservoir.It is receiving more and more attention and the texture design is widely used in various design disciplines.3D dynamic graphics is a new design discipline that adds vertical axis to create a sense of space based on the dynamic graphics.Owing to the advanced computer graphics technology of 3D software,3D dynamic graphics is highly concerned for its vivid visual features,creative dynamic evolution and powerful information loading and delivery capabilities.The 3D dynamic graphics and texture design are in line with the development of the era.It is significant to organically combine these two.The three-dimensional dynamic graphic designer leads the audience to form a corresponding texture experience when seeing the three-dimensional dynamic graphics via the texture design.The designers in the field have immense diversity of creation and practice,while there are few literature academic theories related to 3D dynamic graphics.Thus it is necessary and urgent to explore and discern the issue in this field.Based on the concept of 3D dynamic graphics and texture design,this paper starts with the respective performance characteristics of the two.According to the theoretical accumulation and design practice of the postgraduate stage,the study analyzes the visual construction of the 3D dynamic graphics texture design by discussing the practical cases from different aspects.Next,the study investigates the visual performance of 3D dynamic graphics texture design.Considering the four dimensions,namely,super real performance,composition and spatial performance,color rendering,Dynamic performance,the laws,and features are argued and demonstrated.Then the relationship between texture design and the 3D dynamic graphic audience is sorted out from the perspective of audience experience.Firstly,texture design promotes physiological pleasure and psychological pleasure for the 3D dynamic graphic audience respectively.It effectively helps the audience to recognize the brand and its image.Secondly,the texture actively participates in the whole process of the 3D dynamic graphic audience aesthetic experience,forming a spiritual bridge between the audience and the 3D dynamic graphics.Above all,the paper critically discusses misconception about the 3D dynamic graphic texture design and the possible application trends in the future.I In the dissertation,the practical cases collected during the study and the author's graduation creation are studied as the research objects which significantly support the thesis statements.Through the series of research,this paper expresses the relevant viewpoints in the field of the 3D dynamic graphics texture design.It tries to shed light on the issue in this field for future study.