Design And Implementation Of Savings Card Promotion System For China Merchants Bank

In the past,we have applied for a WeChat public number,"China Merchants Bank Guangzhou branch",to use the public number to match the related requirements.The number of public services has a certain ability,such as "micro site" function,can better display our existing products,"online navigation" function,can help users navigate to various outlets for my self,there are also some open H5 pages,placed in the public on the menu bar,can be realized buffet card etc..And,after a long time of daily operation,the public number has also accumulated a certain amount of fans.On the whole,although the background to achieve some basic functions,but for the core business of our bank,especially the savings card marketing demand,the existing system can not meet the performance,the pertinence is not strong,marketing fission is weak,communication and marketing transformation can not be well associated.In particular,in response to the growing popularity of mainstream users,online behavior and interesting demand,we urgently need a new online marketing system adapted to mobile Internet communication,marketing and fission to meet the needs of business departments.Therefore,as the project leader of this system,the organization design and development of a set of "savings card online marketing support system".In this paper,starting from the actual situation of China Merchants Bank,combined with the knowledge and methods of analysis,a large number of softwares need WeChat public platform development,PHP,MySQL and other aspects of the current situation of the online marketing support system of China Merchants Bank analysis,as well as the new marketing demand,creatively illustrating the development of a set of "savings card online marketing support system" program,and completed the overall design and Realization of the development of the system at the end of the lead.The successful development of the system will not only be the new push for our online marketing,but also give the head office and other branches,including the marketing mode of the industry online new inspiration.It is belived that the development of the industry,company growth will have a very good demonstration and reference value.