Research On The Brand Communication Of Three Dimensional Code In Qinghai Tibetan Culture Museum

Three dimensional code technology has accessed practical application in the domestic,it is compatible with QR code,as large amount of information to carry,convenient and easy to identify.At the same time it overcomes monotonous forms and color for a QR code,whose visual design can let the audience undertake visual image of beauty experience in the act of sweep code,not only access to the needed information.And it arouses interest and participation of the audience,enhances the effectiveness of brand communication,improves experience for brand recognition and acceptance.Through combing the development of the media literature,understanding digital network technology development cause integration trend between new media and old media,the three dimensional code applied Tibetan Culture Museum brand media,converged text,images,audio,video in the three dimensiona code.We can analysis characteristics of all kinds of media based on the theories of media environment,and all kinds of media in the functional meaning,as well as the brand communication mechanism in new media environment.Media convergence generated new media environment for three dimensional code,which provides more diversified advantages for the audience percept the brand,media has not only limited to the information,and more is for the expression of emotion,consciousness and culture,a medium is the symbol of the brand.Qinghai Tibetan Culture Museum in three dimensional yards of brand communication,on the one hand,provides a new brand communication channel for Qinghai Tibetan Culture Museum,on the other hand,we can find theoretical innovation of three dimensional code.