Regulation And Evasion:The Discussion About Current Situation And Problems Of Self-media

Self-media has revolutionized the field of communication with its speediness,rapidity,autonomy and individualization.At present,the development of the entire media has entered the era of media platforms' competition and development.However,improving corresponding management system of self-media and preventing the emergence of chaotic phenomena can not solely depend on the gatekeeping of algorithm-based technology.Technology can control the explicit meaning,but it is difficult to control the implicit meaning of self-media expressions.Improving the self-media management system and eliminating the chaos of propagation from self-media platforms has become an important issue in the age of self-media.With the help of content analysis method and word frequency analysis software,this paper conducts content analysis and word frequency analysis on the operation status of ethical self-media platform,regulations issued by the State Internet Administration Office and the operation rules of each media platform.Combining quantitative analysis and qualitative analysis,it explores the problems and deep impact of the self-media platform official system.and from the social situation.The paper also probes into influences of media management on individuals,society and media environment from the perspectives of social emotions,human survival and media ecology.The study has found that the direction of self-Media management in China is also timely adjusted and coped with according to the evolution mode of the Internet.The object of management has shifted from national security and people's rights to platform order,and management strategy has also changed from macro-management to micro-management.The law of those changings is closely following the development trend in which media has begun to change and accept self-media.Due to the strict control of sensitive words by the management system,the meanings of words from the media platform have begun to overflow,and vocabulary meanings have been generalized,and alternative expressions have appeared one after another.Word substitution,non-literal expression and subject substitution have become important ways of meaning overflowing.Many problems have also emerged since the overflow of self-media meaning.On one hand,the disseminators express their resentment in order to avoid the gatekeeping from the platform,the self-media platform has thus become the junkyard of emotional catharsis.On the other hand,the recipients have multi-dimensional interpretation of information,leading to the misunderstanding of text content.As a result,the media and the country are misunderstood,the image of them are also destroyed,the potential risk of social stability is aroused,and the public's discourse rights on the Internet are threatened.In order to solve the problem of meaning overflow,it is necessary to draw up corresponding measures from three aspects: the state,the platform and the netizens.When the state manages self-media at the macro level,it should pay attention to streamlining regulations,quantifying standards,eliminating alternative expressions and prohibiting users from using vulgar network terms.The platform,as a mid-level management,should reduce the length of service agreements,highlight the focus of management system texts,and improve the quantitative penalty standards.At the same time,the platform should also realize the real-time update of sensitive lexicon.As the last gatekeeper of information,netizens need to clearly express the baseline,actively resist alternative expressions and use civilized network terms.In order to better manage self-media,the development of the system will also move forward to the principles of human survival,value baseline and social sentiment.The text of the management system needs to highlight the content focus,increase the quantitative punishment standard,and the platform itself should update the sensitive vocabulary in real time.As the last level of information gatekeeping,netizens need to clearly express the bottom line,actively resist alternative expressions,and use civilized network terms.In order to better realize the management of self-media,the development of the system will also move toward the principles of human survival,the bottom line of value,and the principle of social sentiment.