Research Of Chinese Television Series Industry's Foreign Trade Structure

As a form of art showing the social life style and people's spirit and style through the plot,TV play,as a symbol of voice,image and text,has powerful functions of cognition,aesthetics,education and diplomacy.And this manifestation of a specific cultural connotation of a society and the cultural expression of ideology and values are the commodity attributes measured by the price in the development of the TV industry.Although China's TV play industry started late,but with the continuous and healthy development of China's economy,the scale of TV play industry has also been expanded and promoted rapidly,playing an absolute leading role in the domestic movie and TV culture market.But throughout the development of international TV market,the development of China's TV industry is quite different from that of other developed countries.So,we hope that based on a large number of absorbing and drawing lessons from the domestic and foreign scholars on the TV industry and foreign TV drama development and other related research,the theory of industrial economics and quantitative indicators based on the structure of foreign trade China TV industry as the research object,the effective measure through the relevant part of China's TV industry in the foreign trade structure,a comprehensive and systematic understanding and analysis of the characteristics of China's TV industry appeared in the development of foreign trade and existing problems.Through accurate analysis of the problem,we put forward some countermeasures and suggestions for the development of our industry in order to better play the role of Chinese TV industry on the international stage.The main frame of this paper is the study of the foreign trade structure of China's TV and drama industry.The first chapter is the introduction,mainly from the research background and significance,the related concepts and literature review,and the innovation of research methods and articles.The second chapter makes a detailed measurement and analysis of the commodity structure in the trade structure.The overall development of China's TV industry's foreign trade development,the import and export commodity structure and the subject matter structure of TV programs are quantitatively analyzed,and the results are analyzed.It is found that the types of export themes of TV plays in China are relatively simple,and there are imbalances in the types and production structure of TV drama export products,and the production of TV plays lacks of a global perspective.The third chapter is mainly to measure and analyze the regional structure in the trade structure.According to the analysis of the status of the import and export area of TV series,the problem of regional structure is explored.The transmission area is relatively limited,the regional market demand is different,the cultural discount still exists,the distribution channel is narrow,and the marketing strategy needs to be improved,which is the problem faced by the regional structure.The fourth chapter is the analysis of the current situation of the main body and the way of trade in the trade structure.The mainstream production institutions control the overseas market;the trade mode is less,the transaction mode needs to be upgraded and the problem should not be ignored.The last chapter puts forward the Countermeasures for the adjustment of China's TV industry trade structure.Based on the effective measurement and analysis of the contents in the trade structure and the discovery and summary of all kinds of problems,this paper puts forward some countermeasures and suggestions that are conducive to the development of the TV industry in China.Through the supplement and interaction of each chapter,we will complete the content research of China's TV industry's foreign trade structure,so as to help our TV industry develop well in the international film and TV culture industry.