MMORPG Players Motivations And Behavior For Online And Offline Consumption Affect The Study Of The Effects

MMORPG games and interactive known as immersion type,was once of sociology,economics,psychology scholars consider.They will be as similar to the "cafe" the third space extension of the difference in life and learning,in the field for a virtual community,second life and so on.Castronova believes the MMORPG basis and significance of the virtual world is "even played an elf,also won't turn off the brain rational economic abacus",this kind of thinking about the relation between online and offline,it also can be used for communication,but communication are rarely involved in this.as a carrier for the spread of virtual space and MMORPG players from the perspective of communication studies,game motivation,the game behavior and the behavior little impact on the real consumption.Based on the domestic items paid an MMORPG game—Tianyamingyuedao as an example,the game was once in the net cafe with traditional MMORPG Shared the overlord of the world of warcraft,and as the first domestic self-developed game reverse output overseas market,trying to "use and satisfaction" theory in the perspective of detailed reading psychology of "motivation theory",the traditional motivation according to the time order of media use into "meet seeking" and "meet",and,based on the experience of existing to the MMORPG genre,join in MMORPG game behavior variables,discusses how these factors and players have the consumption migration influence reality.And in this process,will be based on "customer perceived value" of an MMORPG players as regulating variable consumption value dimension,further enrich the models,from the full game behavior together,complement and perfect the existing research results.