| Uses and gratifications theory is used to explain why young people use cellular telephones to satisfy their social and psychological needs. A survey of 1,292 high school and college students in Japan found high levels of cell phone ownership and use of this new medium. Use of other mass media, however, did not seem to be related with mobile phone use.; Factor analysis identified dimensions of connectedness and security, bonding, fashion/status and social identity, and information sought as significant predictors of cellular phone expectations. Gender and students' academic status were also significant factors when involvement with this medium was analyzed. A cellular phone was seen as an important medium for maintaining relationships with peers.; The findings suggest that a cellular phone provides for more than just talk. It fulfills socialization desires for Japanese young people. Uses and gratifications was found to be a useful theory in this application and its use in further study of cellular telephones is encouraged. |
