A Study Of Non-tab Users' Behavior In Information App Baesd On Ground Theory

Information APP is a digital application for providing diversified information services for Internet users.At present,Information APP in China's application market comes from traditional news portals and traditional media transformation,while others provide users with aggregation and algorithm.According to a large number of data,information has become the exception of WeChat,micro-blog APP and other social media in vitro,one of the most commonly used mobile phone application categories of Internet users.Its importance is self-evident that affects all aspects of people's daily life as an important channel of information and media platform to disseminate information.At the same time,as the development and update of the Information APP,"non-tab users",a significant and large number of user groups,came into being.The use behaviors can not only make a difference to the recommendation strategy of the APP,but also affect the future of this industry.Therefore,this paper takes non-tab users as the research object based on Grounded Theory,in combination of depth interviews and other research methods as auxiliary,carries on the investigation to the behavior of non-tab users on the Information APP,and encodes their answer.Combining with the actual situation of the current development and operation each platform business,it is concluded that there are five core categories: content,interests,values,behavior,technology.It is suggest that the dissemination content,media and audience behavior,audience psychology,and social environment make a difference to non-tab users' behavior.At the same time,the writer put forward some solutions to transform non-tab users into tab user on the Information app based from three aspects: content,user,and platform.