The Mutual Exchange Of Chinese Broadcast And Worldwide Radio Audience During The Republican Period

The International Broadcasting Station during the Republic of China is an important window and channel for China's external communication.During the period of the Anti-Japanese War,the International Broadcasting Station broadcasted Chinese battlefield news around the world,exposing the crimes of the Japanese aggressors,awakening the people's national consciousness and patriotism,calling for the overseas Chinese around the world to unite and actively participating in the war to save the country,and at the same time continue to fight for international friends to support and assistance.In the process,the International Broadcasting Station has established extensive contacts with the world audience.The author in Chongqing Municipal Archives and Broadcast Weekly collected a batch of international radio audience letter and related information,organize found the letter from the audience feedback mainly in three aspects: First,on the content of the program,the dissemination of wartime news had strong timeliness,news of the AntiJapanese War to meet the information demands of the overseas Chinese and international friends.By the consistent high praise,the audience through the letter expressed dissatisfaction with the Japanese invaders and the internal resistance of sympathy.The news coverage after the victory of the Anti-Japanese War was short and the contents were thin,and it was difficult to meet the needs of the audience.However,the broadcasting of music programs was favored by overseas audiences,and its ondemand programs became an important way for the International Broadcasting Station to interact with the audience.The second is the broadcasting problem,the broadcast language speed was fast,the accent was heavy.Deng Lefu represented by foreign broadcasters,with its pure American pronunciation and broadcasting skills by a large audience favorite;Third,radio signal transmission technology,radio signal transmission is always accompanied by noise,affecting the listening effect.To this end,the International Broadcasting Station monitor the broadcasting effects of radio station through listeners' reports and training of professional radio operators,and adjust radio signals according to the reports of listeners and radio reporters.In addition,the International Broadcasting Station also actively promote good communication and cooperation with various overseas media,maximize the advantages of resource integration to expand the scope and effectiveness of publicity,and enhance the visibility of overseas.Broadcasting was known as the “fourth front line” in addition to sea land and air during World War II.The use of this weapon lies in accurately grasping the needs of the audience.Based on the feedback and suggestions from the listeners,the International Broadcasting Station will use the “listener demand-oriented” radio propaganda strategy to improve the program content in a timely manner,improve the quality of broadcasting,and increase the radio signal transmission level.At the same time,cooperation and exchanges between the media have expanded their scope of communication and increased their influence.Although the International Broadcasting Station have had a worse broadcasting effect after the victory of the Anti-Japanese War and their own party attributes have limited their development,we should affirm the positive role played by international broadcasting stations during the Anti-Japanese War and "guided by the demands of the audience" broadcast strategy is the competitiveness of the media.