Research On The Users Of Webcast Based On Para-social Interaction Theory

Para-social Interaction is a relationship between media users and media characters,that is,some audiences have some attachment to media characters or characters and develop an imaginary interpersonal relationship.In the era of mass media,the existence of para-social relations is characterized by serious unidirectionality,and this point no longer exists in the context of the modern Internet era.Even the concept of “audience” is deconstructed,and there is no longer a pure audience.Based on this,the hypothesis is presented in this paper: The user has obtained a para-social relationship that can be provided by traditional media by participating in live events,and has achieved a level of satisfaction compared to the previous social media.Exploring the para-social relations in the era of large-scale direct broadcast of mobile Internet.They conducted surveys,questionnaires,interviews,etc.on the individuals in the dice studio and deep participation in live broadcast activities.We found that users of the webcast participated in the live webcast for different needs.They were involved in the construction of quasi-social relations because of different motivations.Different logics of behavior are also presented.Compared with the para-social relations of the media,the users of the webcast generally have more intense para-social relations.Finally,this paper analyzes the unique context of contemporary China's modernization transition,and analyzes the desire of users for building para-social relations precisely because of the disintegration of traditional social relations and the creation of urban-based community and social relations.