Design And Research Of E-commerce Data Visualization Based On Technology Acceptance Model

As the information carrier,data is the initial expressions of undressed objective matters,and turn out to diversity of forms.Data producing can date back to ancient time;therefore,it cannot be regarded as a new fashion.Data volume explodes when it comes to information era,and how to make good use of enormous data is becoming the foremost hotspot of the public.Electronic commerce(hereinafter referred as “e-commerce”)is attracting more and more attention of the public as an emerging industry.Trade and business develops based on the internet.It broadens business approaches though internet,requiring a sheer amount of information.All of the business participants need such information to support decision making in e-commerce,such as products,merchants,brokers and consumers.Nowadays,the enormous data lay a solid foundation,while bring problems at the same time.Data capturing method and usage mode we are experiencing now is exemplifying few value of the huge data base.Thus,widespread use of data visualization accelerated information processing and utilization.Up to now,data visualization has not reached a completed theoretical system.It is conducted mostly by the means of text or dictation,which endures a long period,and may cause misunderstanding of the initial requests.Based on the factors mentioned above,this article tries to explore the method of visualization design,and meanwhile,introduces a Technology Acceptance Model(TAM)theory and consequently indicates an E-commerce Visualization Analysis Model Theory,from perspective of information,visualization design and e-commerce with variety of supporting references and articles.By studying the method of visualization design and key factors,the associativity between TAM and visualization design,and combined with the modern e-commerce chart characteristics summarization and related data,concluding the factors of e-commerce visualization structure,and therefore,introduces an E-commerce Visualization Analysis Model Theory based on the information above.This model is a way of e-commerce visualization factors with specific needs of related industry,and decomposes factors of the visualization model to help the requestors or responder such as designers,product managers,products operators,researchers and engineers.And in addition,it accelerates the procedure of analysis,decision making and design,enhances the target users' efficiency to obtain designed content,and improves the design efficiency and value to some degree.From the standpoint of e-commerce,this article analyzes the data visualization theory based on the theoretical framework of TAM,related with visualization design method,information system success model,Gestalt Theory and builds up e-commerce data visualization analyze procedure base on the “user-oriented” theory.What's more,the author conducts evaluation and analysis model on target users by feasibility questionnaires,data analysis by SPSS analysis system and project demonstration.And eventually,this article illustrates the rationality and value of theoretical model and broadens the theoretically development of visualization to some degree.