Application Research Of Internet Of Things In Agricultural Products Marketing

The world today is drastically changing because of information,and people's lives and ways of working are also enriched by information.Whether a country or people's daily lives,the role of information is crucial.The information industry occupies an ever-larger proportion in our country's GDP.Internet of things was one of the brightest of the information industry.As a new thing,the internet of things is bound to bring about the re-development of the IT industry,once again to liberate the productivity.The human society will once again usher in revolution and the global economy will also start its pace at full speed.The theme of this dissertation is how to make rational use of IoT in the process of marketing of agricultural products,and then formulate the emerging sales model of IoT applications in the process of marketing of agricultural products.Based on the theoretical analysis of IoT,this paper analyzes the utility of IoT in the marketing process of agricultural products,and then makes a systematic summary.Followed by a detailed analysis of the success stories,after the correlation analysis and SWOT analysis,and then do a deep combination of theory and practice,so that the use of things in the marketing process of agricultural products to optimize.Through the SPSS analysis,we found that there is a positive correlation between the size of the Internet of Things industry and the profits of the agricultural products industry.The scale of the Internet of Things industry is negatively correlated with the cost of agricultural products used for labor.According to the SWOT analysis of the use of internet of things in the marketing of agricultural products,we put forward corresponding opinions on the use of internet of things in the process of marketing of agricultural products: we should step up brand promotion and make the technological advantages successfully evolve into the market Advantages;to allow agricultural products through the IoT marketing into a "green marketing" model,from the cost of IoT related applications to effectively control;to experience the marketing of agricultural products in the application of IoT technology.In summary,vigorously promote the Internet of Things technology to make the public have a clearer and more accurate understanding.So that the marketing of agricultural products can be effectively applied to the Internet of things,so as to achieve the improvement of the economic level of peasants in our country and help our country achieve the grand blueprint of a new socialist countryside.