Research On Intangible Cultural Heritage Reports Of Inner Mongolia Daily (2004-2017)

As a party newspaper of Inner Mongolia Autonomous region,Inner Mongolia Daily bears a vital responsibility in the process of protecting and inheriting intangible cultural heritage.This paper makes a text analysis of the intangible cultural heritage reports retrieved from Inner Mongolia Daily(2004-2017).From the first layer of the agenda-setting,"the basic relationship between the media agenda and the public agenda",and the second layer,"attribute agenda-setting",the paper analyzes the characteristics of its form and content from one level to another and summarizes the problems existing in the report and provides some feasible suggestions.Through the analysis of relevant samples,the characteristics of the intangible cultural heritage reports in Inner Mongolia Daily are as follows: The attention of the reports is high,and the number of related reports and the distribution of important pages have been obviously improved.Most of the subjects reported are the intangible cultural heritage of Inner Mongolia.Actively promote relevant policies and cultural heritage days in the coverage.At the same time,Inner Mongolia Daily still has insufficient ability to set agenda,insufficient ability to reflect problems,hierarchical content of intangible cultural heritage reports,lack of in-depth reports,lack of professional reporting and poor readability of reports.In view of the above problems,this paper also puts forward the corresponding suggestions,hoping to provide a useful reference for the development of the intangible cultural heritage reports in Inner Mongolia Daily.