Study On The Disseminate Of Japan And South Korea To China Under The New Media Environment

As early as 2010,Hilary Clinton,made it clear in his speech entitled "Internet freedom" that the main tool for democratic advancement abroad was the Internet,which must be not forget.The sad anti missile system was deployed in South Korea in 2016,the situation in Northeast Asia became the focus.In order to quell the anxiety of the related countries and reduce the international negative impression,the South Korea has made a new attempt in the spread of public diplomacy to China.With the intensification of Japanese political rightist,the Abe minister in order to cover up the amendment of the constitution,relayout the public diplomacy,and even set up the official account of the Embassy in the tourist website-the qiongyou website.Many countries takes social media such as micro-blog and WeChat as an important platform for public diplomacy in China.The embassies of Japan and South Korea also included,Japan and South Korea are important geopolitical components of Asia.Under the complex international situation,this two country's dissemination deserves our attention.Under the guidance of the theory of public relations,political psychology and agenda setting,this paper research the basic information of two countries' s Sina ID and Wexin ID under the guidance of the theory of public relations,political psychology and agenda setting.The analysis of communication characteristics,discourse construction and interactive strategies shows that the two micro communication of Japan and South Korea presents personalization and intelligence on the account body,and the public relationship between the account number is extended to a multiple relationship from the two yuan relationship.The discourse construction is good at using data driven settings and more by improving the rhetorical level and the level of rhetoric.We should establish a diversified context of content to improve the effect of communication.The interactive behavior is characterized by the characteristics of the political prepretion through the micro function,the selective interaction and the scene interaction.Its characteristics and strategies under the Internet field deserve our attention,study and reference.On the one hand,we can enrich the research of our country's foreign communication.Especially in promoting the "Yi Dai Yi Lu" propagation strategic.