Analysis Of Communication Strategies Of Musical Short Video

With the competition of short video market intensifying,represented by Tik Tok,the Short video social applications in vertical field start a big explosion,attracting a lot of users and opening up a market in its own field.This paper starts from the field of music,taking Tik Tok as the object of research,through the analysis of Tik Tok's development course,communication strategy and problems,discovering the development rules of the musical short video social applications,and at the same time,providing some feasible suggestions for the development of musical short video applications.Firstly,this paper takes Tik Tok as an example,analyzing the characteristics of musical short video and teasing out the development course of musical short video;Secondly,according to the five areas of research on mass communication such as "control research","media analysis","content analysis","audience analysis" and "effect analysis",etc.,this paper analyzes Tik Tok's main body,media,content,object and effect of communication,analyzing the communication strategies and operation laws of musical short video;Then,aiming at Tik Tok,we made a deep analysis on its output of the original video content,enhancing user stickiness,content monitoring,copyright issues,etc.,exploring the problems which are existing in the development of musical short video.Finally,in view of Tik Tok's existing problems and in combination with its successful development experience,this paper puts forward the solution to the problem of musical short video social applications and puts forward some feasible suggestions for its future development.