Study On The Effectiveness Of Policy Communication Under The New Media Environment

Under the new media environment based on modern computer and information network technology,China's policy begins to be communicated increasingly by non-government agents,in more diversified and humane ways and channels,as well as through more standardized regimes.In 2015,Haikou proposed to "create a national civilized city and create a national health city",and has begun to make some innovative attempts in policy communication.Based on the significance of policy communication to policy implementation,this paper first elaborates on the basic concept and theoretical basis of policy communication,and then studies some attempts made by Haikou in this regard by data access,field interviews and questionnaire survey.It then proceeds to find out the issues that may exist,and explore the causes,and then draws on other cities' experience to put forward suggestions for Haikou to meet the two ends.In order to better communicate the policy on the two "creates",Haikou is advised to unceasingly strengthen the construction of the new media,enhance the capabilities of new media to communicate policies,and improve good interaction between the media and the subjects and the audience.