Research On The Development Of Fashionperiodicals In The Age Of Big Data

Since the 21 st century,the competition in the periodical market is very fierce.With the rapid development of new media technology,the development of traditional periodical publishing industry is facing new and huge challenges.In the big data age,companies with more flexibility in data applications have more say.It can be imagined that in the future development of the publishing industry,publishers that do not use large data publishing will be at a disadvantage or even be eliminated.This is worth pondering.As a unique member of the periodical industry,fashion journals are more affected by modern information technology because of their characteristics of containing a large number of color pictures: the display and storage of pictures in paper journals are obviously behind the new media technology.The publication of big data in fashion journals has continued to deepen on the basis of digitization,establishing a platform for publishing big data while networking and digitizing,and using big data technology to conduct in-depth excavation and utilization of massive data,thus forming a mode of thinking and mode of business for publishing big data.Make fashion journals continue to develop in a benign directionBy using the methods of literature,investigation,data and case studies,this paper discusses the definition and characteristics of fashion periodicals,analyzes the influence of large data on fashion periodicals on the basis of the development and application of large data,and then analyzes the application prospects of the large number of fashion periodicals and points out the present situation.The problems of large data publishing in China's fashion periodicals are: the transformation consciousness needs to be strengthened,the publishing technology is updated,the publishing mode needs to be perfected,the copyright issues need to be solved urgently,and the data security must be paid attention to.In view of these problems,it is suggested that fashion periodicals publishing institutions can be optimized from five aspects: first,they can not stick to themselves,take the initiative to implement the large data model and reduce information asymmetry.Secondly,it is committed to abandoning the traditional thinking in the development of traditional fashion periodicals and making decisions with large numbers.In two aspects,we should improve the competitiveness of the data service and narrow the gap between the industries.Then,we should actively respond to the impact of the large data age,strengthen the training of large data personnel and make up for the vacancies in technical personnel.Finally,the state should strengthen the emphasis on the issues of copyright and data security,and give policy support and legal support.Protection.