| As the spokesman for the social development,the news media is supposed to constantly remove the old communication modes and concepts,and changes with times.Since the birth of China's TV news,its voice has been also constantly "transformed" in the social environment changes.TV news voice deeply influences communication effect through different aspects of the active expression of TV news.This study focuses on the development and evolution of TV news voice in China based on "voice" of the TV news media.This research uses the observation method,induction method,literature analysis method and interview method,explores the law of voice transformation using the systematic analysis logic.And the logic is "what is the voice of TV news in China-why-how to do".Based on the research,the author puts forward the views on the construction of TV news voice in order to provide suggestions for the development of TV news in China.The research is divided into the following five parts:The first chapter: introduction.In this part,the author puts forward two concepts of "TV news voice" and "TV news voice evolution" based on the research background,reviewing the present research on TV news voice.And then the author analyzes the combination of relevant theories and this research,and makes some assumptions about the research contents and research structure.Research methods and value are presented at last.The second chapter: overview of TV news voice.In this part,the author sums up the definition of "TV news voice" based on the definition of "news","TV news" and "TV voice".And then the author analyzes and discusses the meaning,attribute and type of TV news voice respectively.The third Chapter: the Evolution of TV news voice.The process of evolution of things indicates the development of things and trends.From the perspective of the evolvement of the TV news voice in our country,the author in this part discusses the official discourse which is dominated by political narration,starting from changing the TV voice,the popularization of civilian voice,the expression of opinion in the information era,the pluralistic voicecoexistence and CCTV "News Network" revision,and makes an in-depth analysis of each period with its and social background.The forth Chapter: the driving force of the change of the TV news voice.There are many motivations to drive the evolution of the TV news voice in China,but the main driving force are nothing but the changes in the external environment of TV news and the demand for internal development.In this part,the author discusses the three main external motives of technical factors,the formation of new media structure and the diversified information demands for the audience and the internal motivation of the development needs of the TV news media.The fifth chapter: the trend of the construction of TV news voice.By combing the devolvement process of China's TV news voice,analyzing the reasons which drive the change of voice,the author summarizes the law of the evolution of China's TV news voice,and further explores the trend of constructing the voice.This part mainly explores the five trends of specialization,storytelling,new media,personalization and closeness in the construction of China's TV news voice.Conclusion.This part draws the conclusion of the thesis,that is: the TV news voice is continuously integrated and developed;the evolution of the TV news voice is closely related to the social development and the needs of the audience;the television news should realize the goal of softened expression while insert the value guides into it.The construction of TV news voice is not closed and still,which enriches and develops along with the times.This part further analyzes the shortcomings of the present research in this field and prospects the future development and research of TV news voice in China. |
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