Research On The Demotic Turn Of News Commentary Production In The Micro Age

With the rise and popularity of micro-blog,WeChat platform as the characterization of the "micro era",opened a new era of communication.The production of news commentary based on micro-blog and WeChat platforms has been greatly improved in the aspects of participation scale,participation frequency,participation degree,communication effect and realistic effect.The popularization of news review production in the micro era turns to the beginning and rise.The subjects of news commentary production are more extensive and diverse,and the interaction between the subjects based on equal status is increasingly close.The content of news commentary presents a wide range of topics,a wide perspective and a personalized stance.The form of news commentary shows the characteristics of the style,the style,the expression of the emotion and the visualization of the way of presentation.In the micro era,the popularization of news commentary production turned into extensive and profound social influence.The production of news review has changed from specialized professional behavior into universal participation in the era of "great communication".The status reversal of public communication has become a more important communicator than professional journalists,and the right to know,expression and supervision have become more prominent.With the development of "micro era" news commentary production turn people,unidirectional transmission through professional media by mainstream values to become the promoter of public dialogue;people from media users become rational communicators with high comprehensive qualities;the government is the transformation of public opinion guiding idea,enhance the ability to guide public opinion,the implementation of the guidance of public opinion work,from passive response to public opinion into the public opinion management.