Research On Marketing Communication Strategy In Mobile Internet Era

The birth and development of the mobile internet has led to dramatic changes in the marketing environment.It is based on the arrival of the mobile Internet era and the mobility and spread of the mobile internet.The threshold for the public to receive information through mobile terminal devices has been reduced,and the participation and participation methods for marketing communication activities have all changed.Marketing communications under traditional media are gradually eliminated by enterprises and consumers in the era of mobile internet.Faced with the rapid development of mobile Internet,enterprises gradually shift their marketing channels from traditional media to mobile Internet.Mobile Internet has become a new territory for marketing.In the case that the mobile Internet brings changes to the 5W transmission model,the 4I theory will also change in the new marketing communication activities.This paper selects Xiaomi Mobile Marketing as a specific case and elaborates on the company,consumers,media,marketing content,and marketing effectiveness.To illustrate the application of marketing strategies in the mobile Internet,and at the same time provide a little advice for the mobile Internet era,Internet or non-Internet companies want to use the new marketing environment for successful marketing.