Research On The Influence Of Media Supervision In Audit Opinion

High-quality audit service is the best choice to protect the interests of all parties.In the new information market environment,the complexity of the listed company's business and the concealment of corporate governance means the auditor is faced with a huge audit risk.Media as.a medium of information dissemination,its main function is to reduce the information asymmetry between the guide information audience's opinion,not only have the function of the supervisory management of the listed companies;It can also reduce the risk of audit failure by reducing the information asymmetry between the auditor and the audited company,and reconstructing the audit information environment.So,how to influence the audit opinion type issued by the CPA in the new environment is a question worth discussing.Foreign research on media supervision began earlier.Since the Enron incident,many scholars have noted that the media plays an indispensable role in exposing the fraud of listed companies.At home,because the YinGuangXia events,LanTian stock fraud case and Kelon Electrical fraud incident occurred successively,and the first several events are caused by the media and the attention of the relevant departments and investors were revealed,the domestic scholars on the role of media in the capital market is becoming more and more attention,but the domestic research on the power of media supervision management is still at the preliminary stage,and from the media supervision and the binding force of enterprise surplus management to the supervision of the media for the enterprise management role.This paper will combine theoretical research with empirical research and discuss the influence of media supervision on auditor's audit opinion based on independent audit.In the case of ShanDongMoLong company as the background,through the media to the MoLong negative publicity for the company and the media attention to the explosion of the consequences of,analysis of media coverage in the case is how to influence audit opinion,and use it as a empirical study.Then,using the listed company of special equipment manufacturing as the research sample,the paper studies the influence of media supervision on the audit opinion of certified public accountants,so that the conclusion can be both universal and practical.Study found that negative media reports and listed company are issued by the probability of non-standard audit opinions were positively correlated,and the moderate concentration of this relationship in non-state enterprises,equity is more significant in the company.The innovation of this article lies in the traditional manufacturing industry in our country currently in industrial transformation and upgrading of the reform background,most enterprises due to its higher costs lead to falling profits or even losses,in order to avoid the risk on the ST,the industry has a stronger inflated profits through accounting fraud motivation,and we.have the product manufacturing cycle is long,the industry of the accounts receivable payment days long wait for a characteristic,this paper argues that the industry of audit risk is higher,study the industry has a representative meaning.At the same time,this paper comprehensive independent audit and corporate governance perspective,on the one hand,combined with the literature,and related theoretical basis,it is concluded that the media's negative reports on the effects of the audit opinion.On the other hand,through the empirical research to test reports by influencing the auditor cognitive behavior to influence audit opinion,and discusses the influence on state-owned and non-state-owned companies if there is a significant difference between;There are significant differences between companies with different ownership concentration.It not only broadens the research field of the external influence factors of audit opinion,but also enriches the research theory of the effect of media in the field of independent auditing.