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Online Advertising Resource Management And Publishing Systeld

Posted on:2019-07-20Degree:MasterType:Thesis
Country:ChinaCandidate:Y H ZhangFull Text:PDF
GTID:2428330545453200Subject:Software engineering
Abstract/Summary:PDF Full Text Request
With the popularity and development of the network,the transmission rate and efficiency are increasing by the online advertising.The focus of online inventory management and distribution is to manage,post,sell then monetize the inventory,and increase the exposure to the merchant's products.But with its rapid development,there are many problems worthy of our in-depth study,there is improper management of advertising resources,the user's experience is not good,the system is unstable,the response is not timely,the information is not clean and so on.From the business point of view,he hopes that the system software is easy to operate,but also before the launch of different cities in different locations,merchants hope to browse the advertising quotes?preferential policies and preview the advertising results?landing effects,different busineses also have different exposure requirements,so we have to design different presentation strategies to meet the needs of different businesses;from the design point of view,the management of advertising resource,inventory and sales dimensions need to do well;from a technical point of view,response efficiency,version adaptation,new and old system compatibility,data filtering and screening,security and other issues we have to continue to improve and enhance.To response efficiency,we need to continuously improve the stability and retrieval efficiency of the system,so that it can provide stable services in the case of high users;For the version adaption,with the version of the update and upgrade we have to do a fit to adapt to different versions,while the old and new systems to do the compatibility;for data filtering,the filter logic is tranferred from the storage to the output API,through multiple filters and redis multiple cache,Without affecting the response time,greatly reduce the amount of data stored in the activity,in exchange for space.For the information security of advertising,we have to do the right to separate,there is a special advertising material information audit and legal audit to ensure that the source of information is legitimate and clean;for the development of the environment,we have to be portable.So we need to design a system that can effectively manage the inventory to meet the needs of users and providing stable security services to make the advertising cash.The system narrows the search scope through multiple filters to improve data retrieval efficiency,and use the network communication model in the process of retrieval to optimize;through the bypass cache to improve the stability of the database;through the monitoring,authority control to improve the security of the system.
Keywords/Search Tags:Advertising, Data retrieval, Information security, Response efficiency
PDF Full Text Request
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