Research On Information Behavior Risk And Media Guidance Under The New Media Environment

In the media-dominated living environment,the tool attributes of the media itself are gradually weakened,and the media construction function revealed by “mediation” has increasingly become an important perspective for observing the reality society.As the content of the dissemination of information due to changes in transmission channels and transform the mode of transmission,the audience due to the different media used to give different identity.The media is the aggregation of information flow and behavioral practice.The new media environment established with the help of the Internet technology enables the original media to have new attributes,and the information dissemination and practical activities therein will inevitably be contaminated with this new media attribute.Under the social trend of continuous mediation,people's behavioral activities and new media are intertwined,presenting a trend of "behavioural mediation." As the main groups of social life,youth groups have social influences in their behavioral practices under the new media environment,and their subjective awareness is influenced by technology,media,and the environment at the same time.In this regard,the author evaluates the current mediating information behavior based on reflections of classical theories,and observes the behavioral responses of youth groups represented by “post-80s” and “post-90s”,and draws a common collective representation and social symptoms.,and on this basis explore its potential risks.Based on the questionnaires and interviews collected from the survey,it was found that the impact of “technical violence” plays an important role in the information behaviors of young people,and they are all represented in information acquisition and acceptance behavior,information expression and communication behavior,and information absorption and utilization behavior.The "passive" feature.This presents a group representation of perceiving numbness and social revelry,resulting in the risk of linkage loss in the post-information era,resulting in the weakening of the subject consciousness,the reconstruction of interpersonal relationships,and the elimination of mainstream values.Based on this,the author tries to propose a path of guidance from the perspective of rebuilding the "consensus," and proposes a feasible plan for the risk of information behavior of young people.