| Documents management outsourcing service provider is the inevitable product of social development and social division of labor.Because of the importance of documents,documents outsourcing services have become a very important and special industry.In recent years,the huge emerging economy of documents management outsourcing service provider in China has a strong momentum of development.Under the circumstances of fierce market competition,the service providers of documents management outsourcing cannot just stay in the traditional business model.With the rapid development of digital information technology,the documents management outsourcing service providers should pay attention to exploring the leading technology services with higher added value.in order to achieve its market competitiveness and core value.And then help outsourcing service providers achieve market competitiveness and core values.This thesis introduces the current development situation of documents management outsourcing service providers.It takes C company as an example,analyzes the market demand of traditional paper documents volume management and the design methods of extension services.Through the design methods,it helps providers choose different extended service products and different market strategies.Based on the customer value chain,this thesis analyzes the value gaps of the whole process of documents management from the customer perspective,finds potential demands,locals possible extension services.Then,this thesis establishes the value evaluation model of extended services to quantitative analysis possible extension services.Through the analysis of market demand preference,this thesis summarizes the extent and urgency of customer's demand for three extended services.Finally,this thesis quadrant classifies the three extended services of different net and demand preferences to categorize extended services.According to the extended services in different quadrants,this thesis combines with the market and environmental trends to complete the market strategy and definite positioning of extended services.with the development of global economic integration and information technology,the main competitors of documents management outsourcing service industry become increasingly assimilated.Therefore extended services are increasingly important in enterprises competition strategy formulation and implementation.The research objective of extended services is from the customer's point of view,helping customers obtain value transfer and satisfaction through the improvement of customer value chain.As C company,it can further improve its implementation of the whole process of documents management outsourcing services solutions,further bind customers,and improve market competitiveness.The research results of this thesis can serve as a reference for service enterprises,especially for archives management outsourcing enterprises,to design extended services and settle marketing strategies. |