| The industry of Internet finance thrives vigorously,making the one-stop purchase of various financial products possible.In some internet finance company result in consequences,including the varied quality in member management,dispersal of member information in different applications and incomprehensive view of member information,thus ending up with the damage to sales volume and reputation of companies and negatively impacting the competiveness of a company.Therefore,it is imperative to set up the unified member platform system with the DUBBO technology,which interconnects various systems concerning the user information,the procedure of opening an account,the purchase of financial products and the security of financial information,so as to materialize the qualitative leap of the overall business of internet finance company.The paper starts with the introduction about the status and pain spots of the online member management in Internet finance company,and then designs a member management system suitable for the Internet finance company---Unified Member Platform,which is responsible for basic management and service for member information,including the management about the member pattern and relationship.The system guarantees unique identifier of member information,one account for all lines of financial products,thus greatly ameliorating the user experience.Additionally,The system guarantees the authenticity of the users,selecting the valuable consumers and exercising better-targeted group marketing,thus economizing the cost on human and marketing.Furthermore,The system powerfully ensures the security of account,making the platform more trustworthy to consumers and enhancing the reputation and competitiveness in the industry.Lastly,the system comprehensively collates the user information and lays the foundation for the big data analysis and intelligent service for the company,thus contributing to the solid development for the present and future as well. |
PDF Full Text Request