The Research On Organization Communication Of Agricultural Products Brand With Geographical Indications In Hubei

Geographical indication is a national identification of agricultural.Nowadays,as our country pay more and more attention on protection of geographical indication production,the number of agriculture products with geographical indications rose up continuously in recent years.The market competition became more fiercely ever since our country's entry into the World Trade Organization(WTO),which highlighted the communication effect and advantages of agriculture products with geographical identification.Due to the particularity of geographical identification,its owner and dissemination subject is not single,but including government organizations,enterprise groups,industry associations.Therefore,to develop the brand advantage of geographical indication,enlarge market share and increase influence,these organizations must adopt appropriate ways and play their unique advantages to make a concerted effort.Hubei has been a big famous agricultural province since ancient times,which have long historical culture and abundant resource of light,heat and water,and is the third of the country for the amount of geographical agriculture production.However,the fact of more filings and less awareness prompted Hubei to continuously explore on the way of the brand development of geographical indication.Based on the theory of organizational communication,this paper takes the brand communication and development of Hubei province agricultural with geographical indication as the main object.through the analysis of the role of the dissemination subject,namely the stakeholder groups,in the transmission of agricultural products brand with geographical indications,this paper put forward that in the spread of geographical indication,perfect transmission system need to be established,the enterprise operation of the geographical indication product must be strengthened,it also need organizations to cooperate together and give full play to the role of trade associations,so that maximize the spreading effect.