The Analysis Of 'Bei Piao' Media Image

'Bei Piao' is an indispensable part of Beijing's urban construction and development,is extremely important for Beijing social construction and stability.With the development of 'Bei Piao' group,the scope of this group changes a lot.'Bei Piao' group originally contains the Literary circle and now initial contains not only the Literary circle,but also the people who come to Beijing to study and stay to work.It can be said,their self-awareness as well as awareness from their surrounding people comes from direct contact and feelings and media image as well.With the number of 'Bei Piao'grows,the increase in social attention,the media image is more complex.This article mainly uses the content analysis method,collects CNKI 1998-2016 journal articles and the Beijing area published newspaper,to know how 'Bei Piao' media image changes.To make a detailed discussion of the types of reports,the subject of the report,the main body of the report and the coverage of the report,combined with the practice of reporting and social development history.Analyzes the phasic characteristics of the 'Bei Piao' media image,and summarizes and summarizes the prominent features.Through the study of the media image of 'Bei Piao',we can find out the problems.All along,the reports on the 'Bei Piao',showing an one-sided image transmission,into a stereotyped report vortex,related reports are mainly focused on the difficulty of buying house,expensive rent,hard life and so on.This time,through the 'Bei Piao' media image research,hoping to make the media to further expand the reporting ideas,try to avoid stereotyped reports,given the object to be reported to create a more relaxed atmosphere.Because of the media's own influence on the society,I hope that public media do their own responsibility to the community and have a positive meaning on society.